Strategy & Execution

Strategic Design & Digital Marketing for Thoughtful Brands

When looking for a digital strategist and brand designer, you need a blend of visual identity and data-driven execution. I help businesses build cohesive visual identities and execute full-funnel digital campaigns. Whether you’re looking for a dedicated partner to elevate your brand or bringing in a digital specialist to lead campaigns from creative to analytics, let’s build a system strategically designed for your audience.

Explore Services

Get in Touch

Brands I’ve Worked With

Digital Capabilities & Stack

The Bridge Between Aesthetics and Strategic Execution

Modern campaigns require a balance of compelling design and data-informed execution. My technical toolkit bridges that gap seamlessly through comprehensive digital marketing and brand design systems.

Analytics & Tracking: Google Analytics 4 (GA4), Google Search Console, A/B Testing, and Variant Optimization.

Acquisition & Campaigns: Paid Social (Meta Ads), Search Engine Marketing (PPC), Funnel Architecture, and Email Marketing Automations.

Creative & Brand Execution: Brand Identity, Custom Web Design (Shopify, Squarespace, WordPress), Commercial Photography, and Strategic Ad Creatives.

Featured Projects

Selected Strategy & Execution Case Studies

As an experienced digital strategist and brand designer, I build real-world frameworks showing how creative direction and data-driven strategy work together to support your business objectives.

Specialty CPG & E-Commerce

Aura Coffee Co

Note: This is a conceptual case study developed to demonstrate typography-first ad creative frameworks and paid social strategy.

Paid Social & Creative Strategy

Performance-Focused Ad Creative & PPC Optimization

Demonstrating how direct-to-consumer value propositions can be translated into clean, editorial-style typographic assets designed to capture attention instantly in crowded mobile feeds.

The Strategy: Designed a systematic A/B testing framework utilizing typography-first editorial hooks and cinematic motion assets against standard product creative, structured to optimize for lower Cost-Per-Click (CPC) and higher engagement.

The Execution: Crafted high-contrast text-based ad variations (1080 x 1350 px) focusing on brand pillars, bold value propositions, and verified customer testimonials for frictionless mobile impact.

The Business Impact: Developed a structured creative testing blueprint for Meta Ads, mapping out how messaging variants and conceptual motion assets can be deployed to optimize Click-Through Rates (CTR)

D2C Home Goods & Lifestyle

Komorebi Home

Note: This is a conceptual case study developed to demonstrate D2C lifecycle email design and Klaviyo flow architecture.

Lifecycle Marketing & Automation

The Full-Funnel D2C Welcome Flow

Boutique product brands often need structured, automated digital systems to nurture cold traffic from paid acquisition down to a first-time purchase.

The Strategy: Mapped customer psychology across a 3-part automated welcome sequence: Welcome & Offer (Email 1) > Social Proof & Best-Sellers (Email 2) > Brand Mission & Story (Email 3).

The Execution: Structured a strategic email flow mapping out lifecycle messaging that balances instant conversion goals with enduring brand loyalty.

The Business Impact: Designed a structured lifecycle framework focused on scaling customer retention and optimizing long-term acquisition efficiency.

Next Steps