Everything You Might Be Wondering
What I Work With & How I Can Support You
I design for Shopify, WordPress, and Squarespace. Whether you are launching a site or refreshing your current one, I focus on clean design that works just as well as it looks.
Yes, I offer custom edits and enhancements for WordPress and Shopify themes. If your template feels generic or misaligned, I can help you make it feel more intentional and on-brand.
Yes, I handle design and light development, especially for Shopify and WordPress. For more complex functionality, such as custom plugins or app development, I recommend working with a developer. I focus on the design side, creating strategic visuals and user experiences.
What Makes This Studio Different
I start with strategy. That means understanding your goals, audience, and market before anything visual is created. The result is design that is not only beautiful, but effective.
A single logo is not a brand. Without the strategy behind it, it cannot do the work it needs to. I offer full brand identity systems that include logo design, typography, color, and visual direction. You get clarity, consistency, and a foundation to grow with.
Design affects perception. People make buying decisions based on how something feels, and aesthetics shape those impressions. Good design builds trust, improves user experience, and ultimately helps your business grow.
Fast design platforms are built for speed. They often rely on templates and don’t leave much room for strategy or creative depth.
What I offer is a more thoughtful, collaborative process. I take time to understand your brand, your goals, and the feeling you want to leave with your audience. It’s a slower approach, but it results in design that’s more aligned, more intentional, and built to grow with your business.
The difference can be subtle at first, but over time it shows in how the brand holds up, connects with people, and sets you apart.
While I’m often drawn to hand-drawn and organic styles for the warmth and personality they bring, that’s just one part of my toolkit. When a brand needs something more structured, minimalist, or refined, I design with that in mind.
It’s not about applying a single style to every project. It’s about finding the right visual language for your brand and where it’s going.
I’m technically a freelancer, but I operate with the structure, systems, and capabilities of a boutique design studio. That means you get the best of both worlds: the personal, attentive experience of working directly with the designer, without losing the high-quality, multi-discipline output that studios offer.
Strategic Design Plus Marketing Support
Yes, I support clients with ad creative, setup, and strategy on both Google and Meta platforms. I can audit what you are currently doing, make improvements, or help you launch from scratch with the right creative to match.
Yes, I help clients set up and interpret Google Analytics, Hotjar, Meta Ads data, and more. You will understand what your users are doing and how to improve based on real insights.
I help clients analyze what is working and what is not so they can make smarter decisions. Many small businesses spend heavily on awareness ads, but I often recommend shifting focus toward retargeting where people are already engaged and closer to buying. We also look at organic opportunities and how to improve the full conversion flow so your budget goes further.
Yes. I help small business owners shift from guessing to making data-informed decisions. This includes identifying where your audience is in the buying journey, creating content or campaigns that meet them there, and building a system that supports smarter spending and better results.
All About Custom Lettering
Handwriting is simply how you naturally write by hand. It is personal and informal but not usually designed with style in mind.
Calligraphy is the art of writing letters with careful strokes and specific tools. It focuses on elegant, flowing forms and skilled execution rather than drawing each letter individually.
Hand lettering is where art meets letters. It involves drawing each letter by hand, creating custom shapes that bring personality and life to your project. Sometimes, hand lettering is the starting point for creating a font—where those hand-drawn letters are digitized and turned into a complete set you can use repeatedly.
Typography is the craft of arranging type. It uses fonts and typefaces thoughtfully to communicate clearly and beautifully.
A typeface is a family of fonts that share a common design.
A font is one specific style within that family.
Custom lettering is the umbrella term for any lettering created specifically for your project. It means the letters are unique and designed with your vision in mind.
Hand lettering is a key part of custom lettering—it’s the process of drawing letters by hand, giving each piece a personal, artistic touch. Sometimes hand lettering is the starting point, and other times the design is finished or refined digitally.
Hand lettering is ideal for logos because it creates something truly unique and personal. Each letter is carefully crafted to match the style and personality of the brand. Since it’s custom-drawn, it gives your logo a distinctive look that sets you apart. Plus, well-executed hand lettering makes your logo easy to reproduce consistently across different mediums, ensuring your brand stays recognizable everywhere.
Custom lettering covers any lettering created specifically for your project, whether hand-drawn or digitally refined. Think of the elegant script on premium packaging or the stylized lettering on book covers.
Custom lettering enhances your brand’s identity and makes your project stand out.
Yes, sometimes I vectorize hand-drawn lettering to make sure it looks sharp and works well across all sizes and formats. This process helps your custom lettering stay clear and consistent whether it’s on a business card or a billboard.
Licensing Artwork For Your Business or Products
Art licensing gives you the right to use original artwork on your products, packaging, or marketing materials without purchasing full ownership. It’s a way to access unique, high-quality visuals for your brand without the time or cost of commissioning custom work from scratch.
Licensing offers flexibility and cost-efficiency. You get exclusive or non-exclusive rights tailored to your project, without the upfront expense or long-term commitment of buying full rights. It’s a practical way to use original art that fits your brand, with the freedom to test, swap, or update designs as your product line evolves.
Access to ready-made artwork that’s unique and professionally crafted
Shorter turnaround compared to commissioning custom illustrations
Flexible usage terms that suit your budget and product goals
The ability to maintain a cohesive visual style across multiple products
A lower-risk way to explore different artwork styles or themes over time
Licensed artwork works well for stationery, textiles, packaging, editorial layouts, apparel, home goods, and more. If you have something specific in mind, reach out and we’ll make sure the artwork is a good fit.
What to Expect When We Work Together
Deliverables vary by service. Examples include:
Branding: logo suite, brand assets, color palette, typography, style guide
Web design: mockups, responsive layouts, handoff or light development
Photography: edited, high-resolution images ready for print or digital
You will receive a detailed proposal that outlines everything included.
It depends on the project. On average:
Branding: 3 to 5 weeks
Web design: 4 to 8 weeks
Ongoing support: monthly, with flexible scope
Rush timelines may be possible depending on availability.
If I have availability, yes. Let me know your timeline early so I can confirm what is realistic and whether we need to adjust scope to meet it.
Fit, Process, and Getting Started
I work with businesses in tech, retail, wellness, lifestyle, food and beverage, and more. If you value thoughtful design, collaboration, and strategy, we will likely be a great fit.
Pricing depends on scope and deliverables. Once I understand your needs, I will send a tailored proposal that includes a clear breakdown of everything included.
Working with me means direct creative collaboration. You are not filtered through layers of account managers or bounced between departments. I lead the project from start to finish and stay hands-on the entire way. You get clarity, original thinking, and strong visuals that align with your goals. This is about design that feels focused, purposeful, and personal.
Yes. I welcome partnerships with creative directors, art directors, and studios on brand campaigns, packaging, illustration, surface pattern, custom type, and more. I bring a strong visual voice, adaptability, and the ability to support a larger vision without needing to be micromanaged. Whether you are a global brand or a boutique studio, I would love to contribute to the kind of creative work that gets remembered.
Hiring an independent studio gives you flexibility without sacrificing quality. You get access to senior-level design and strategic thinking without taking on the cost or commitment of a full-time employee. I can support you on key brand visuals, packaging, campaigns, website design, and marketing materials as needed. This is ideal for small business owners who want strong, consistent visuals but do not need an in-house design team. I help you stay intentional with your brand while keeping your budget and timeline in mind.
Reach out here and share a bit about your project. I will follow up with next steps, including availability and a custom proposal if we are aligned.
I’m Here to Help You
If you didn’t see your question here, I am happy to talk through your project, offer guidance, or point you toward the right service.