Design that draws people in and delivers on the experience
Packaging design is often the first physical interaction someone has with your brand and plays an important role in telling your product’s story. Thoughtful packaging design combines strong visual appeal with a clear message and purpose. It considers how your product feels, how it communicates your brand’s values, and how it connects with the right people. I focus on creating packaging that not only stands out on the shelf but also builds a meaningful connection with customers and earns a place in their hands and homes.
Label Design / Custom Typography / Illustration / Print Prep / Mockups / Brand System Integration
Designed to communicate and stand out
I work on packaging design for small-batch products, seasonal releases, and growing brands. This includes:
Labels and wraps
Box and pouch designs
Custom illustration and lettering
Packaging extensions (gift sets, holiday editions, etc.)
Coordination with your printer or supplier
Final print-ready files and mockups for marketing
Whether you’re refreshing an existing product or launching something new, I can help your packaging reflect the care and craft behind what you make.
A collaborative, creative process
Strategy
We start by defining your product’s purpose, audience, and brand story. I’ll send you a detailed questionnaire that guides this process. Based on your answers, I’ll build a brand-aligned direction and visual strategy that will guide the design — including a mood board to align on tone, color, and aesthetic.
Design
Once we’re aligned on direction, I’ll design packaging concepts based on your specs, including dielines and production needs. You’ll receive mockups and refinements in two structured rounds of feedback.
Deliver
Final files will be prepared for print and digital use, including ready-to-send print files, mockups for your shop or socials, and a one-page reference PDF. If you’re working with a printer, I can liaise directly to make sure everything runs smoothly.
Timeline & Pricing for Packaging Design
The timeline depends on your content and feedback pace. Pricing is based on the scope and complexity of your project. You’ll receive a clear, custom quote before we begin, with optional add-ons like illustration, lettering, or additional product lines. Payment plans are available.
3–5 weeks | Starting at $950 CAD
This is right for you if...
- You’re launching a product and want packaging that feels custom, not cookie-cutter
- You’ve outgrown your current label or box design
- You care how your product is experienced, on shelves or in shipping
- You want a design partner who understands both branding and production
- You’re ready to invest in thoughtful, small-batch packaging that connects with people
What past clients have said
I needed a brand refresh for my business. This business is my baby, and while design isn’t really my strong suit, I had a clear vision and vibe in my head of what I wanted. Natasha helped me bring that to life through her super-organized and well-structured process, including her questionnaires. She was really insightful and took the time to learn about my industry and competitors, which made me feel confident that this would be a high-ROI for the business. Her communication throughout the project was top-tier too. This was an amazing experience, and I’m really glad I went with Natasha for my design needs.
– Tevon P. Spice Isle Craft Chocolate
Quick answers about working together
Labels, boxes, wraps, pouches, and inserts. Whether it’s a single product or a product line, I can help you create packaging that reflects your brand and feels cohesive.
Yes. I’m happy to coordinate with your chosen printer to make sure everything is formatted correctly and meets production requirements.
No problem, I can help source a dieline template or recommend printers if needed.
Definitely. I offer custom illustration and hand lettering as part of packaging projects or as add-ons. We’ll define the scope together at the start.
Yes, I support and encourage thoughtful packaging decisions. If sustainability is a key value for your brand, we’ll keep that in mind from the start.
If you plan to expand into a full product line, I can build a packaging system that scales. Let me know your future plans so we can design with that in mind.
Ready to package your product with purpose?
Whether you’re launching a new product or refining an existing one, your packaging deserves to tell the right story. If you value intentional design and want your product to stand out, I’d love to work with you.